Overview of Digital Marketing:

Digital Marketing is also known as Internet marketing, On-line Marketing or web marketing. This is the way to promote products and services over the internet using various mediums and forms like as Google, Facebook, Twitter, YouTube, mobile phones, e-mail, etc.

In this module, participants will learn the basics of Digital Marketing and its components and their importance with challenges in today’s competitive environment.

Objective and Learning of the Module:

  • Traditional Marketing Vs Digital Marketing
  • What Digital Marketing Exactly Is?
  • Digital Marketing Process
  • Understanding Conversion Process, Types of Conversions, Types of Leads
  • Customer Retention, Performance Evaluation, Strategies in Digital Marketing
  • Learn Digital Marketing and its component and importance of each components
    • What is SEO (Search Engine Optimization)?
    • What is SERP (Search Engine Results Pages)?
    • What is SEM (Search Engine Marketing)?
    • What is SMO (Social Media Optimization)?
    • What is SMM (Social Media Marketing)?
    • What is Blogging & Purpose of Blogging?
    • What is Adsense & Affiliates?
    • What is Email Marketing?
    • What is Mobile Marketing?
    • What is Online Reputation Management?
  • Understand how Digital Marketing can help you grow your business, domestically and internationally.
  • Measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts.

Benefits of this module: How is Digital Marketing helpful for you as a Job Seeker, as an Entrepreneur and as a professional?